Connection

StoryFinder Harrell Media Group

StoryFinder: Unpacking a Stalker Tale—Heart Failure—The Emotional Benefit of Product Knowledge

“Well, my stalker found me again.” I knew Lizzie’s introductory statement would be the #1 StoryFinder line-of-the-week as the rideshare client got in the backseat of my car for her short ride from one Waffle House to another. “Well, I need to hear all the details,” I said enthusiastically with a kind smile. You see, […]

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Food Bank

Shutdown? The Story Changed, But The Hunger Didn’t. Radio’s Response and Opportunity.

Our eyes and ears were fed daily news updates about food-insecure Americans. When the leaders decided it was time to stop the debate, the government reopened, and the food benefits returned. But the news cycle found a new shiny object to grab the headlines. The story changed, but the hunger didn’t. Okay, that’s a catchy

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A group of people sharing a vibrant meal with salads, pasta, and fresh vegetables, promoting togetherness.

Holiday Celebration Opportunities? It’s Not New. It’s Human.

Long ago, in a not-so-far-away land, holidays and special days were honored in print, on the air, and in person. We called this time pre-Internet. To anyone born in the 21st Century, it sounds like a time before indoor plumbing. The media honored Veterans Day, July 4th, Thanksgiving, and Christmas Day. Newspapers, magazines, radio, television,

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Harrell Media Group

One Big Beautiful Bit: A Radio Contest Creates Development Beyond The Obvious Benefits.

“The Declaration of Independence famously identifies three unalienable rights. Life, liberty, and blank,” asked radio syndicated host Bobby Bones. “The pursuit of happiness” was the energetic reaction from Mr. Bones’ co-host, Lunchbox. Obviously, his answer was correct. Was it so obvious, though? Other team members had answers like, “…and justice for all.” In keeping with

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Harrell Media Group. Story Finder

Lost in Translation: Rideshare Soccer Fans Taught Me Messaging Clarity In This Week’s Story Finder

“No luggage today?” was my first question to the three men who got in the back of my car at Nashville International Airport. “No,” was the response from one of the men. Without backpacks or fanny packs, they were dressed in soccer shirts, shorts, and socks as we began our journey to GEODIS Park. I

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flight, delay, airport, cancelled, waiting, room, boarding, passenger, travel, compensation, tired, sitting, despair, delayed, delay, delay, delay, delay, delay, compensation, delayed, delayed

Humans Made The Difference. This Week’s Story Finder Heroes + Three Reasons Why They Matter.

When I finally got to my hotel room, 15 hours had passed since I started the day at Nashville International Airport. I wasn’t flying overseas. I was simply going to the next time zone. Flight delays, cancellations, more delays, and a cancelled itinerary added to “one of those” travel days last week. You’ve been there. However,

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Harrell Media Group coffee time

Dark Roast All Day? This Week’s Story Finder Moment: How We Promote Changes

Coffee shop drive-thru windows aren’t my preference. I don’t save time waiting for the high-maintenance customer’s order to slow the drive-thru assembly line process. My order is always the same: Dark Roast, no room. I order, then the barista turns around, pours the coffee, and we exchange smiles. I walk out the door and give

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