Your Brand Just Got Defunded. How Do You Respond?
Executive Orders from President Trump are becoming as common as the days of the week….
The Pope’s Death. Radio. A Latin Lesson About Innovation.
Nihil Innovetur. It’s the Latin phrase for Let nothing be changed. I didn’t take Latin…
The Best Image of The Masters Was One I Couldn’t See. Hear The Difference In This Week’s Talent Tuesday.
Golf is the best recreational sport for radio personalities. I’ve used that line on a…
Music Monday & Talent Tuesday
The Mid-South got hammered with severe storms last week. Tornado Warnings in the middle of…
Our Signal of Strategy Protection
March of Ideas (see what I did there?)
“March Monetary or Monastery” is my favorite of the March of Ideas we incubated for…
No Trade War Here
Born in Canada, my music collection proudly includes Rush, Justin Bieber, The Tragically Hip, Shania…
Current Events Memes!
Competitors Never Forget The Loss. Ask Tom Brady.
The Tom Brady-as-a-broadcaster detractors made their voices known after Super Bowl LIX (59). The vocal…
Is Human Interaction The Future?
We were finishing our late afternoon ToDo errands list. You know, return books to the…
I’m Reducing to Gain: A New Year’s Resolution Approach
Happy New Year. The greeting and statement of renewal, absolution, and betterment. We’re one-third of…
The Art of Shaving: Removing the Unnecessary Noise in Branding
Shaving your head every day becomes more than a morning ritual. It’s part of your…
Flexible Leadership Solutions: Fractional Manager Options Available To Broadcasters
Harrell Media Group Announces Fractional Manager Leadership Solutions Veteran radio strategist Ron Harrell expands Harrell…
Brand and Slogan Recall: Lessons from a Rideshare Client
Natalie got in the car and quickly engaged with a recap of her travels from…
Broadcast Industry Layoffs: What Now for Politics, Football, and Radio?
First, it was the election. If your side won, you said, “told ya.” Then, the…
My Barrett Media Columns
ByLines Link
Have You Talked To A Radio Listener or Follower Today?
There are three things you can count on at trade conferences. 1) Excessive calorie intake….
Tom Kent’s Last Gift To Radio
Friday night in downtown Nashville. You don’t want to get stuck there unless you’re a…
Reflecting on 139: Lessons from D-Day’s Legacy and the Power of Repurposing in Business and Life
139. That number made me stop and look at the radio. Okay, it made me…
From Tolerance to Celebration: A Rideshare Driver’s Insight on Recognizing the People in Our Lives
Driving outside of my area of geographical knowledge, it was one of those rare moments…
Embrace the Cicada Invasion: Buzz-Worthy Marketing Ideas to Make Your Brand Sing!
The Cicada invasion of 2024 is brooding. See what I did there? These noisy little…
Rookie Rideshare to Midnight Magic at the Taylor Swift Listening Party. How One Mistake Led to a Lesson in Connection and In-Person Experiences
She wanted to go to her friend’s house for the Taylor Swift listening party at…
Imaginary Dinner Parties: How John Mayer’s Music Sparked a Connection That Transcends Reality
My dinner party with John Mayer was one I’ll never forget. I’ll never forget it…
Silent Rides to Heartfelt Conversations: Reflecting on the Unforgettable Moments of Holiday Rideshare Journeys
The weeks around the holidays haven’t produced memorable rideshare experiences. Until he said, “My ex-fiance…
Thankful Uber Clients: Stories from the Road
“You’re going to hear me say something you weren’t expecting to come out of my…
From Rideshare to Reflection: Unpacking Life Lessons from a Conversation with an Ex-Con
“Do you mind if I sit up front?” he asked. I replied with my standard…
Navigating the PRSA ICON: Insights from Rideshare Conversations on Embracing Team Diversity
Three Rideshare clients were attending the same conference. I know this sounds like the setup…
Sail on Sailor: Lessons Learned from Parenting Through Change
Two of our career moves happened the summer before the senior year of high school…
The Highly Emotional Rideshare Experience and Managing Highly Emotional and Effective Talent
Last night’s rideshare client looked demon-possessed as her mother and a bar patron helped the…
Your Brand as a Viagra Commercial
Scanning radio stations while driving an automobile is one of my favorite past and present…
A Memorable Encounter: Doughnuts, Threads, and Radio Branding
I drove past a Krispy Kreme Doughnuts store this week. After U-turning my car like…
When Trump Isn’t the Headline: Does Your Brand Have An Identity?
Before you get irritated or excited, this isn’t a political opinion piece. I’m using a…
Discover the Key Branding Lessons from Casey Kasem’s American Top 40
Memorial Day Weekend felt like Groundhog Day. My annual cleaning of the garage. The thought…
Taylor Swift’s Sunday School Lessons: Management, Service, and Branding
Pop/Country music icon Taylor Swift preached to the masses in Nashville on May 7th. She…
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