“Good process.” Those words were said by a golf caddie to his boss before every shot the champion golfer took at this year’s U.S. Open. I became fascinated by this routine Sunday afternoon as NBC mic’d the exchange between caddie David Pelekoudas and pro golfer Wyndham Clark, who was closing in on his second U.S. […]
The Pre-Shot Routine Every Brand Needs Read More »
Just like that, a heritage news brand fell silent. And just like that, it was replaced. CBS News Radio ended operations late Friday night after nearly a century of informing generations of listeners with the latest national and international news stories. But the story doesn’t end there. It continues like it always has. Many of
“Good Night, and Good…Radio?” Read More »
When a chain store can run different audio content in stores three miles apart, what does it mean for the medium that’s always been “everywhere”? It was only a few years ago that I saw the initials AI, and my brain immediately echoed, “Al,” like a short form of the name Albert. “That will be
Radio’s Shared Experience Advantage in the Age of AI Advertising Read More »
Opening Day. Those two words create mental pictures and transport the baseball fan to a place where memories occupy our bodies for a few seconds every March and early April. It’s the power of the clean slate, and the feeling isn’t limited to America’s pastime. We experience it during the bracket frenzy of March Madness
The Power of the Clean Slate: Why Every Brand Needs an Opening Day Read More »
The bracket is set for our favorite sports tournament: March #$%^&**! (We didn’t use the legal name, fearing the heavily fortified legal team from that college organization) This year’s ideas are inspired by radio promotion and marketing’s best friend: Alliteration. The idea of being mad in March has created hundreds of content and sales opportunities.
March of Ideas 2026! Read More »
What a congressional hearing reveals about the tension between personality and institutional identity. “Effective in your name recognition.” The line became a drop-the-mic moment, sparking my immediate curiousity about the balance between personal and brand promotion. The quote was Senator John Kennedy’s response to DHS Secretary Kristi Noem during a March 3rd congressional hearing. In
The Three Words That Should Make Every Marketer Pause Read More »
“It’s cold and raining. Just wear a coat, Mr. President-elect,” likely said by someone on William Henry Harrison’s inauguration team. The weather was cold and wet in Washington, D.C. for the inauguration of the ninth president of the U.S. on March 4, 1841. Harrison, a decorated military general, was a political professional. He served as
Bad Bunny’s Super Bowl LX performance wasn’t just entertainment for the more than 128 million people watching. It was an example of how to tell a story without relying on language. My professional background includes working with a few Spanish-language-themed brands, but I don’t speak Spanish. However, I understood most of the performance’s storyline based
Brands And Radio Can Learn From Bad Bunny’s Super Bowl LX Halftime Storytelling Read More »
Our eyes and ears were fed daily news updates about food-insecure Americans. When the leaders decided it was time to stop the debate, the government reopened, and the food benefits returned. But the news cycle found a new shiny object to grab the headlines. The story changed, but the hunger didn’t. Okay, that’s a catchy
Shutdown? The Story Changed, But The Hunger Didn’t. Radio’s Response and Opportunity. Read More »
Long ago, in a not-so-far-away land, holidays and special days were honored in print, on the air, and in person. We called this time pre-Internet. To anyone born in the 21st Century, it sounds like a time before indoor plumbing. The media honored Veterans Day, July 4th, Thanksgiving, and Christmas Day. Newspapers, magazines, radio, television,
Holiday Celebration Opportunities? It’s Not New. It’s Human. Read More »
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