Someone Still Wants the Porcelain Jack-O’-Lantern: A Lesson in Content Repurposing Read More »
Where Does Your Content Go Once It’s Irrelevant? I saw a table of Halloween-themed decorations in a local grocery store last week. Everything was marked down 50% less than a week after Halloween. I’d bet the prices were lowered to 75% off over the weekend. It makes sense. Holiday products lose value the day after
Brand Awareness Strategies: Why Customers Need to Know You’re Open for Business Read More »
Is anyone there? Those are the words I thought at 5:20 a.m., shortly after I dropped off a friend at the Nashville airport. Exiting BNA, I used the moment to rationalize an excuse to get some protein-rich fast food before I drove to the gym. Transparency. There are several humble-brag moments going on here: Taking
“Never out of the game!” It’s the mantra of any team, organization or leader who pulled off a win in the last moments of the game of business, life or, in this example, football. But this isn’t about hope. It’s about identity discipline. The NFL’s Jacksonville Jaguars hosting the Philadelphia Eagles in London, England, was
The Hidden Marketing Power of Seasonal Rituals: Lessons from the MLB Playoffs Read More »
It’s back. Before we could prepare properly for the emotional changes we would experience, it was in our ears and eyes. Okay, that’s a bit dramatic for the return of MLB postseason baseball. But the moment was real because it reminded us of the power of emotional structure and the opportunity for seasonal customer connection.
Beyond the Calendar: Building Community Through Meaning-Driven Content Read More »
Timelines, opinions and analysis filled our inboxes, social media channels, radios, televisions and electronic media devices last weekend. Memorializing one of the darkest days in our nation’s history created memories of lost innocence and human resilience on the 25th Anniversary of the 9/11 terrorist attacks. It reminded us why holidays, remembrances, anniversaries and celebrations create
What Dolly Parton Taught Us About Branding, Leadership and Talent Development Read More »
It’s rare to find an overwhelmingly one-sided reaction about the life of a famous person in today’s world of instant opinions. Dolly Parton was that person last week. We attempt to keep our algorithms balanced (yes, impossible) because we want to get both sides. However, it was difficult to find anyone who had something negative
AI Won’t Replace Your Stars. It Will Expose Your Lack of Depth. Read More »
It was billed as Kane vs Haaland. It would be the clash of the superstrikers. When it was over, England won the Saturday afternoon World Cup quarterfinal match in extra time, and neither super-striker scored. Does your brand over-index on the Kanes and Haalands? Every team needs the player who gets the big endorsement, trends
The Pre-Shot Routine Every Brand Needs Read More »
“Good process.” Those words were said by a golf caddie to his boss before every shot the champion golfer took at this year’s U.S. Open. I became fascinated by this routine Sunday afternoon as NBC mic’d the exchange between caddie David Pelekoudas and pro golfer Wyndham Clark, who was closing in on his second U.S.
In-Car Toilets: Smells Like Opportunity For Content Creators Read More »
Do we really need this convenience? Chinese automaker Seres has a patent for a voice-controlled in-car toilet. My first reaction was the olfactory sensations of that experience. But my StoryFinder curiosity quickly revealed the potential for content creators and the radio medium: more Time Spent Listening and Viewing. For most of my adult life, Modern
“Good Night, and Good…Radio?” Read More »
Just like that, a heritage news brand fell silent. And just like that, it was replaced. CBS News Radio ended operations late Friday night after nearly a century of informing generations of listeners with the latest national and international news stories. But the story doesn’t end there. It continues like it always has. Many of
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