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Your Brand Doesn’t Need a Resolution. It Needs Renewal.

Quitter’s Day exposes the hidden habits that weaken your message and the discipline that renews it. Here we go again. Quitter’s Day was another reminder of how our goals and intentions failed within the first two weeks. I’m not referring to our personal goals. The self-control resolution is up to you. I’m talking about quitting […]

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I’m Reducing to Gain: A New Year’s Resolution Approach

Happy New Year. The greeting and statement of renewal, absolution, and betterment. We’re one-third of the way into the new venture, and if the world continues its normal rotation functions, nearly 80% of us will fail the resolutions game by February. Let me add more positivity. Yesterday, January 10th was known in the New Year’s

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Silent Rides to Heartfelt Conversations: Reflecting on the Unforgettable Moments of Holiday Rideshare Journeys

The weeks around the holidays haven’t produced memorable rideshare experiences. Until he said, “My ex-fiance and I put the cat down Christmas Eve.” Suddenly, I had an opening to pursue the conversation. I have my theories about the lull in client conversations. Tourist season slowed down and I had more local riders. They weren’t on

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The Highly Emotional Rideshare Experience and Managing Highly Emotional and Effective Talent

Last night’s rideshare client looked demon-possessed as her mother and a bar patron helped the young woman stagger into my car. I handed them a barf bag and turned down the thermostat a few degrees. Within five minutes, the daughter was trying to hit her mother while slurring and yelling hurtful comments about the woman

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