The Hidden Marketing Power of Seasonal Rituals: Lessons from the MLB Playoffs Read More »
It’s back. Before we could prepare properly for the emotional changes we would experience, it was in our ears and eyes. Okay, that’s a bit dramatic for the return of MLB postseason baseball. But the moment was real because it reminded us of the power of emotional structure and the opportunity for seasonal customer connection.
AI Won’t Replace Your Stars. It Will Expose Your Lack of Depth. Read More »
It was billed as Kane vs Haaland. It would be the clash of the superstrikers. When it was over, England won the Saturday afternoon World Cup quarterfinal match in extra time, and neither super-striker scored. Does your brand over-index on the Kanes and Haalands? Every team needs the player who gets the big endorsement, trends
The Pre-Shot Routine Every Brand Needs Read More »
“Good process.” Those words were said by a golf caddie to his boss before every shot the champion golfer took at this year’s U.S. Open. I became fascinated by this routine Sunday afternoon as NBC mic’d the exchange between caddie David Pelekoudas and pro golfer Wyndham Clark, who was closing in on his second U.S.
Your Brand Doesn’t Need a Resolution. It Needs Renewal. Read More »
Quitter’s Day exposes the hidden habits that weaken your message and the discipline that renews it. Here we go again. Quitter’s Day was another reminder of how our goals and intentions failed within the first two weeks. I’m not referring to our personal goals. The self-control resolution is up to you. I’m talking about quitting
Holiday Celebration Opportunities? It’s Not New. It’s Human. Read More »
Long ago, in a not-so-far-away land, holidays and special days were honored in print, on the air, and in person. We called this time pre-Internet. To anyone born in the 21st Century, it sounds like a time before indoor plumbing. The media honored Veterans Day, July 4th, Thanksgiving, and Christmas Day. Newspapers, magazines, radio, television,
FM Is Leaving The Dashboard. No Worries. AI Needs Us. Read More »
It’s a Sunday in the future. More specific, the Fall of 2026. We have left our favorite brunch place, First Watch, where I’ve ordered the same entree nearly every time I’ve been since 2021. My instinct when returning to the car is to turn on the radio and listen to football. The Tennessee Titans have
What If The Ratings Disappeared? Read More »
The big story at the end of last week raised interest from the audience acquisition and retention community. Cumulus Media is taking Nielsen to federal court, claiming the ratings giant has been using its grip on radio audience data to squeeze out competitors and jack up prices. This post isn’t about the lawsuit. This is
Radio Was The Original On-Demand. We Just Forgot To Keep Telling The Story. Read More »
There’s a term I use in text or email that requires more explanation than it used to. “I’ll call you at the TOH.” Translation: Top of the Hour. I don’t use it with non-radio people because they don’t get it. However, TOH is losing relevance with some of my radio colleagues, and a recent exchange
Leave The Game Early or Focus & Grind? Read More »
I gave up with ten minutes remaining. Time to walk the dog. This one is over. Let’s move on. Why waste time? I know how this ends. I could be more productive and check something else off the list. Besides, it’s the first weekend of the NFL season, not December, when games matter. If you haven’t
Winning Sounds Better Read More »
Opening weekend of college football. In a single Saturday, we’re suddenly younger and more hopeful than we’ve been in months. The weekend football schedules create a structure in our calendar to make us feel more disciplined. If you’ve ever played the game, there’s a weird, subconscious moment where you transport yourself onto the field, much
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