The Hidden Marketing Power of Seasonal Rituals: Lessons from the MLB Playoffs Read More »
It’s back. Before we could prepare properly for the emotional changes we would experience, it was in our ears and eyes. Okay, that’s a bit dramatic for the return of MLB postseason baseball. But the moment was real because it reminded us of the power of emotional structure and the opportunity for seasonal customer connection.
The Pre-Shot Routine Every Brand Needs Read More »
“Good process.” Those words were said by a golf caddie to his boss before every shot the champion golfer took at this year’s U.S. Open. I became fascinated by this routine Sunday afternoon as NBC mic’d the exchange between caddie David Pelekoudas and pro golfer Wyndham Clark, who was closing in on his second U.S.
Radio’s Shared Experience Advantage in the Age of AI Advertising Read More »
When a chain store can run different audio content in stores three miles apart, what does it mean for the medium that’s always been “everywhere”? It was only a few years ago that I saw the initials AI, and my brain immediately echoed, “Al,” like a short form of the name Albert. “That will be
The Power of the Clean Slate: Why Every Brand Needs an Opening Day Read More »
Opening Day. Those two words create mental pictures and transport the baseball fan to a place where memories occupy our bodies for a few seconds every March and early April. It’s the power of the clean slate, and the feeling isn’t limited to America’s pastime. We experience it during the bracket frenzy of March Madness
March of Ideas 2026! Read More »
The bracket is set for our favorite sports tournament: March #$%^&**! (We didn’t use the legal name, fearing the heavily fortified legal team from that college organization) This year’s ideas are inspired by radio promotion and marketing’s best friend: Alliteration. The idea of being mad in March has created hundreds of content and sales opportunities.
The Three Words That Should Make Every Marketer Pause Read More »
What a congressional hearing reveals about the tension between personality and institutional identity. “Effective in your name recognition.” The line became a drop-the-mic moment, sparking my immediate curiosity about the balance between personal and brand promotion. The quote was Senator John Kennedy’s response to DHS Secretary Kristi Noem during a March 3rd congressional hearing. In
Your Brand Doesn’t Need a Resolution. It Needs Renewal. Read More »
Quitter’s Day exposes the hidden habits that weaken your message and the discipline that renews it. Here we go again. Quitter’s Day was another reminder of how our goals and intentions failed within the first two weeks. I’m not referring to our personal goals. The self-control resolution is up to you. I’m talking about quitting
Harrell Media Group Announces Continued Use of Arial Font Following Exhaustive Review Read More »
**FOR IMMEDIATE RELEASE** *Nashville firm opts for readability over nostalgia in wake of State Department’s Times New Roman pivot* NASHVILLE, TN – December 12, 2025 – While the U.S. State Department spent this week announcing its groundbreaking return to the Times New Roman font, Harrell Media Group conducted an exhaustive 47-second review of its current
Shutdown? The Story Changed, But The Hunger Didn’t. Radio’s Response and Opportunity. Read More »
Our eyes and ears were fed daily news updates about food-insecure Americans. When the leaders decided it was time to stop the debate, the government reopened, and the food benefits returned. But the news cycle found a new shiny object to grab the headlines. The story changed, but the hunger didn’t. Okay, that’s a catchy
Holiday Celebration Opportunities? It’s Not New. It’s Human. Read More »
Long ago, in a not-so-far-away land, holidays and special days were honored in print, on the air, and in person. We called this time pre-Internet. To anyone born in the 21st Century, it sounds like a time before indoor plumbing. The media honored Veterans Day, July 4th, Thanksgiving, and Christmas Day. Newspapers, magazines, radio, television,
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