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Storytelling

Detailed close-up shot of a wall clock showing the hour hand at midnight, highlighting time concept.

When Eight Seconds Isn’t a Crisis: How Disciplined Brands Stay In Character Under Pressure

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“Never out of the game!” It’s the mantra of any team, organization or leader who pulled off a win in the last moments of the game of business, life or, in this example, football. But this isn’t about hope. It’s about identity discipline. The NFL’s Jacksonville Jaguars hosting the Philadelphia Eagles in London, England, was

Brands And Radio Can Learn From Bad Bunny’s Super Bowl LX Halftime Storytelling

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Bad Bunny’s Super Bowl LX performance wasn’t just entertainment for the more than 128 million people watching. It was an example of how to tell a story without relying on language. My professional background includes working with a few Spanish-language-themed brands, but I don’t speak Spanish. However, I understood most of the performance’s storyline based

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