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The Three Words That Should Make Every Marketer Pause

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What a congressional hearing reveals about the tension between personality and institutional identity. “Effective in your name recognition.” The line became a drop-the-mic moment, sparking my immediate curiosity about the balance between personal and brand promotion. The quote was Senator John Kennedy’s response to DHS Secretary Kristi Noem during a March 3rd congressional hearing. In

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Holiday Celebration Opportunities? It’s Not New. It’s Human.

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Holiday Celebration Opportunities? It’s Not New. It’s Human. Read More »

Long ago, in a not-so-far-away land, holidays and special days were honored in print, on the air, and in person. We called this time pre-Internet. To anyone born in the 21st Century, it sounds like a time before indoor plumbing. The media honored Veterans Day, July 4th, Thanksgiving, and Christmas Day. Newspapers, magazines, radio, television,

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Four Gen Z’ers on their way to a Lumineers Concert, and Taylor Swift on the radio

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Four Gen Z’ers on their way to a Lumineers Concert, and Taylor Swift on the radio Read More »

Rideshare and college class focus groups reminded me discovery still happens in real time, and why repetition is a broadcaster’s best friend. Taylor Swift’s new album dropped Friday, October 3rd at midnight. I didn’t think about it until I noticed a story 18 hours later on Inside Radio about the daily radio reaction to The

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