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The Three Words That Should Make Every Marketer Pause

Branding, Marketing, Promotional, Radio, Social Media / By

What a congressional hearing reveals about the tension between personality and institutional identity. “Effective in your name recognition.” The line became a drop-the-mic moment, sparking my immediate curiousity about the balance between personal and brand promotion. The quote was Senator John Kennedy’s response to DHS Secretary Kristi Noem during a March 3rd congressional hearing. In […]

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A group of people sharing a vibrant meal with salads, pasta, and fresh vegetables, promoting togetherness.

Holiday Celebration Opportunities? It’s Not New. It’s Human.

Branding, Connection, History, Innovation, Leadership, Management, Marketing, Promotional, Radio, Social Media / By

Long ago, in a not-so-far-away land, holidays and special days were honored in print, on the air, and in person. We called this time pre-Internet. To anyone born in the 21st Century, it sounds like a time before indoor plumbing. The media honored Veterans Day, July 4th, Thanksgiving, and Christmas Day. Newspapers, magazines, radio, television,

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Four Gen Z’ers on their way to a Lumineers Concert, and Taylor Swift on the radio

Branding, Marketing, Promotional, Radio, Social Media / By

Rideshare and college class focus groups reminded me discovery still happens in real time, and why repetition is a broadcaster’s best friend. Taylor Swift’s new album dropped Friday, October 3rd at midnight. I didn’t think about it until I noticed a story 18 hours later on Inside Radio about the daily radio reaction to The

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Harrell Media Group

Manage Monday: Jargon—The Native Tongue of Meetings

Branding, Leadership, Management, Radio, Social Media / By

We take you live to the weekly Monday morning Strategic Huddle. “Good morning. It’s 9:00. If you just joined the meeting online or walked into the conference room one minute ago, you’re late. In the next 59 minutes, we will move the needle on weekly analytics, synergize our scalable low-hanging fruit for the week, and

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Colleagues discussing data and strategy in an office meeting.

Your Brand Just Got Defunded. How Do You Respond?

Branding, Change, Coaching, Connection, Leadership, Marketing, Promotional, Radio, Social Media / By

Executive Orders from President Trump are becoming as common as the days of the week. In fact, those orders are more common than the days of the week. He signed a record 142 executive orders in the first 100 days of his current term. One of those lawful directives got the attention of the radio

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Biden wins presidency over Trump as detailed on newspaper front page.

When Trump Isn’t the Headline: Does Your Brand Have An Identity?

Branding, Change, Connection, History, Marketing, Promotional, Radio, Social Media / By

Before you get irritated or excited, this isn’t a political opinion piece. I’m using a current events story to make a point. Yes, I realize it’s like the person who says, “I’m not trying to tell you what to do…”, and then they proceed to tell you what to do. Election Night 2020. We had

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