Opening Day. Those two words create mental pictures and transport the baseball fan to a place where memories occupy our bodies for a few seconds every March and early April. It’s the power of the clean slate, and the feeling isn’t limited to America’s pastime. We experience it during the bracket frenzy of March Madness […]
The Power of the Clean Slate: Why Every Brand Needs an Opening Day Read More »
The bracket is set for our favorite sports tournament: March #$%^&**! (We didn’t use the legal name, fearing the heavily fortified legal team from that college organization) This year’s ideas are inspired by radio promotion and marketing’s best friend: Alliteration. The idea of being mad in March has created hundreds of content and sales opportunities.
March of Ideas 2026! Read More »
What a congressional hearing reveals about the tension between personality and institutional identity. “Effective in your name recognition.” The line became a drop-the-mic moment, sparking my immediate curiousity about the balance between personal and brand promotion. The quote was Senator John Kennedy’s response to DHS Secretary Kristi Noem during a March 3rd congressional hearing. In
The Three Words That Should Make Every Marketer Pause Read More »
Quitter’s Day exposes the hidden habits that weaken your message and the discipline that renews it. Here we go again. Quitter’s Day was another reminder of how our goals and intentions failed within the first two weeks. I’m not referring to our personal goals. The self-control resolution is up to you. I’m talking about quitting
Your Brand Doesn’t Need a Resolution. It Needs Renewal. Read More »
Our eyes and ears were fed daily news updates about food-insecure Americans. When the leaders decided it was time to stop the debate, the government reopened, and the food benefits returned. But the news cycle found a new shiny object to grab the headlines. The story changed, but the hunger didn’t. Okay, that’s a catchy
Shutdown? The Story Changed, But The Hunger Didn’t. Radio’s Response and Opportunity. Read More »
Long ago, in a not-so-far-away land, holidays and special days were honored in print, on the air, and in person. We called this time pre-Internet. To anyone born in the 21st Century, it sounds like a time before indoor plumbing. The media honored Veterans Day, July 4th, Thanksgiving, and Christmas Day. Newspapers, magazines, radio, television,
Holiday Celebration Opportunities? It’s Not New. It’s Human. Read More »
The big story at the end of last week raised interest from the audience acquisition and retention community. Cumulus Media is taking Nielsen to federal court, claiming the ratings giant has been using its grip on radio audience data to squeeze out competitors and jack up prices. This post isn’t about the lawsuit. This is
What If The Ratings Disappeared? Read More »
Rideshare and college class focus groups reminded me discovery still happens in real time, and why repetition is a broadcaster’s best friend. Taylor Swift’s new album dropped Friday, October 3rd at midnight. I didn’t think about it until I noticed a story 18 hours later on Inside Radio about the daily radio reaction to The
Four Gen Z’ers on their way to a Lumineers Concert, and Taylor Swift on the radio Read More »
There’s a term I use in text or email that requires more explanation than it used to. “I’ll call you at the TOH.” Translation: Top of the Hour. I don’t use it with non-radio people because they don’t get it. However, TOH is losing relevance with some of my radio colleagues, and a recent exchange
Radio Was The Original On-Demand. We Just Forgot To Keep Telling The Story. Read More »
FOR IMMEDIATE RELEASEOld Timer Comes Out Of Animation, Joins Harrell Media Group Talent Coaching Team Nashville, TN — Harrell Media Group is proud to announce its newest—and most seasoned—talent coach: the iconic Cracker Barrel Old Timer. After 48 years of front porch wisdom and franchise loyalty, he’s trading in his rocking chair for headphones, a
Old Timer Joins Talent Coaching Team Read More »
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