A Memorable Encounter: Doughnuts, Threads, and Radio Branding Read More »
I drove past a Krispy Kreme Doughnuts store this week. After U-turning my car like Starsky & Hutch, I went in to treat myself. The workers seemed surprised to see me eating in the store. Their look was something like, Uh, that’s what the drive-thru is for so you can sit in a line, eat
When Trump Isn’t the Headline: Does Your Brand Have An Identity? Read More »
Before you get irritated or excited, this isn’t a political opinion piece. I’m using a current events story to make a point. Yes, I realize it’s like the person who says, “I’m not trying to tell you what to do…”, and then they proceed to tell you what to do. Election Night 2020. We had
Discover the Key Branding Lessons from Casey Kasem’s American Top 40 Read More »
Memorial Day Weekend felt like Groundhog Day. My annual cleaning of the garage. The thought process goes like this: “Let’s move stuff from one side of the garage to the other side of the garage. Maybe we’ll go to the Goodwill donation center and my junk will become someone else’s treasure.” A new segment was
Who is Paying Attention? The Little Things Create Impressions Read More »
The leaking of classified documents is fascinating. Hang on, this isn’t a political opinion piece. It’s a post about your brand’s website. The U.S. Intelligence community discovered the vulnerability in early April. When I realized the documents had been out there a while, I thought, “Who is paying attention?” I know these documents were on
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