What If The Ratings Disappeared? Read More »
The big story at the end of last week raised interest from the audience acquisition and retention community. Cumulus Media is taking Nielsen to federal court, claiming the ratings giant has been using its grip on radio audience data to squeeze out competitors and jack up prices. This post isn’t about the lawsuit. This is
Four Gen Z’ers on their way to a Lumineers Concert, and Taylor Swift on the radio Read More »
Rideshare and college class focus groups reminded me discovery still happens in real time, and why repetition is a broadcaster’s best friend. Taylor Swift’s new album dropped Friday, October 3rd at midnight. I didn’t think about it until I noticed a story 18 hours later on Inside Radio about the daily radio reaction to The
Radio Was The Original On-Demand. We Just Forgot To Keep Telling The Story. Read More »
There’s a term I use in text or email that requires more explanation than it used to. “I’ll call you at the TOH.” Translation: Top of the Hour. I don’t use it with non-radio people because they don’t get it. However, TOH is losing relevance with some of my radio colleagues, and a recent exchange
Old Timer Joins Talent Coaching Team Read More »
FOR IMMEDIATE RELEASEOld Timer Comes Out Of Animation, Joins Harrell Media Group Talent Coaching Team Nashville, TN — Harrell Media Group is proud to announce its newest—and most seasoned—talent coach: the iconic Cracker Barrel Old Timer. After 48 years of front porch wisdom and franchise loyalty, he’s trading in his rocking chair for headphones, a
Cover Songs. Why Challenging Original Ideas Extends The Concept. Read More »
Waiting on an in-person purchase never makes us notice the passage of time in the smartphone era. As staff prepare and package our food or goods, we simply scroll through apps or check our email. Time is invisible in those moments until I hear people singing and lip-syncing behind the counter. A recent experience opened
“No luggage today?” was my first question to the three men who got in the back of my car at Nashville International Airport. “No,” was the response from one of the men. Without backpacks or fanny packs, they were dressed in soccer shirts, shorts, and socks as we began our journey to GEODIS Park. I
Dark Roast All Day? This Week’s StoryFinder Moment: How We Promote Changes Read More »
Coffee shop drive-thru windows aren’t my preference. I don’t save time waiting for the high-maintenance customer’s order to slow the drive-thru assembly line process. My order is always the same: Dark Roast, no room. I order, then the barista turns around, pours the coffee, and we exchange smiles. I walk out the door and give
Your Brand Just Got Defunded. How Do You Respond? Read More »
Executive Orders from President Trump are becoming as common as the days of the week. In fact, those orders are more common than the days of the week. He signed a record 142 executive orders in the first 100 days of his current term. One of those lawful directives got the attention of the radio
Music Monday & Talent Tuesday Read More »
The Mid-South got hammered with severe storms last week. Tornado Warnings in the middle of the night woke us from our deep sleep, and we wondered for about three seconds where we were and who set the alarm for 2 a.m. Well, it wasn’t an alarm, the radio, or a smart speaker. It was the
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