“Good Night, and Good…Radio?”

Close-up of an illuminated 'On Air' sign symbolizing live broadcasting in a studio.

Just like that, a heritage news brand fell silent. And just like that, it was replaced.

CBS News Radio ended operations late Friday night after nearly a century of informing generations of listeners with the latest national and international news stories.

But the story doesn’t end there. It continues like it always has. Many of those 700 CBS affiliates found other news sources, such as ABC News Radio.

Veteran broadcasters feel the disappointment of a heritage brand going away, but they know this isn’t an unfamiliar scene. They remember the NBC and RKO networks closing in the ’80s, or the Mutual Broadcasting System and UPI Radio Network being absorbed or closing in the late ’90s.

Networks dissolve, merge or rebrand, but the content keeps going. Affiliates, distributors and formats change. But the audience never hears dead air.

CBS News Radio provided generations of listeners with updated news and information, 24/7. There was always a tragedy, a rescue, a war, a ceasefire, a loss or a victory to share with the American public.

No Dead Air

The storyline continues, no matter which brand is delivering those informative moments.

Radio is accessible, it’s reactionary and it pivots quickly. The medium’s ability to survive and thrive is due to operators’ understanding of job one: serving the audience.

Thanks for the heritage, CBS News Radio. Congratulations to the radio station operators for not missing a beat with informational content and continuing the storyline: No Dead Air.

Ron Harrell, Branding and Talent Development consultant

Ron Harrell

As the Principal StoryFinder at Harrell Media Group, I offer Brand, Leadership, and Talent development to groups who want to grow beyond the obvious.

Contact me for a free No Copy & Paste review.

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