March of Ideas (see what I did there?) Read More »
“March Monetary or Monastery” is my favorite of the March of Ideas we incubated for March 2026.Yes, next year. Get started now. Clients will be more receptive to the idea while experiencing the tournament rather than waiting for your pitch in November. Reach out if you’d like to dribble through the details. Pardon the pun.
Is Human Interaction The Future? Read More »
We were finishing our late afternoon ToDo errands list. You know, return books to the library, pick up a chicken at Costco, and get a specific cat litter found only at Walmart. After entering the second sliding glass door, two people at a small kiosk greeted us. Tax time was my first thought. But when
Brand and Slogan Recall: Lessons from a Rideshare Client Read More »
Natalie got in the car and quickly engaged with a recap of her travels from Denver to Nashville. She was a talker. By the time we finished our 31-minute ride in Nashville rush hour traffic, she reminded me why brand and slogan recall need reinforcement in the world of noise. Rideshare Management (yeah, I made
Broadcast Industry Layoffs: What Now for Politics, Football, and Radio? Read More »
First, it was the election. If your side won, you said, “told ya.” Then, the Dallas Cowboys started the season with three wins and six losses. The fans are doing what they always do. Blame Jerry. There was another story getting the attention of the radio medium last week. The iHeartMedia layoffs. This isn’t new
Have You Talked To A Radio Listener or Follower Today? Read More »
There are three things you can count on at trade conferences. 1) Excessive calorie intake. 2) Excessive name forgetfulness. 3) Excessive information overload. I experienced all three recently at a conference for non-profit radio fundraising, and I’ll share lessons we can apply to the brand and programming departments of commercial radio. The first two conference
Tom Kent’s Last Gift To Radio Read More »
Friday night in downtown Nashville. You don’t want to get stuck there unless you’re a tourist. I’m not. Taking road detours in congested cities was more empowering before Google and Apple Maps. Now we feel defeated when we look at the electronic map and know we’re not getting out of this mess for a while.
Embrace the Cicada Invasion: Buzz-Worthy Marketing Ideas to Make Your Brand Sing! Read More »
The Cicada invasion of 2024 is brooding. See what I did there? These noisy little creatures struggle for 13 to 17 years to make themselves seen and heard. Let’s celebrate the Cicadas and their buzz-worthy ideas for our brands by taking advantage of the arrival of Broods XIX and XIII. Radio loves these moments Tastes
My dinner party with John Mayer was one I’ll never forget. I’ll never forget it because the party is all in my head. I’ve never met John Mayer, but I’ve played a lot of his records on my radio stations since his first single, “No Such Thing,” in 2001. I consider myself a fan of
Three Rideshare clients were attending the same conference. I know this sounds like the setup for one of those classic “bar” jokes, but they made the cut for my listen-and-learn group this week. They reminded me of the power of needed differences in our teams. The convention, PRSA ICON, is a gathering of the Public
Your Brand as a Viagra Commercial Read More »
Scanning radio stations while driving an automobile is one of my favorite past and present times. Recently, I heard a pharmaceutical commercial on one of the stations. The creative is well done, especially on TV, but the subconscious effect is real. At some point, we feel beaten up by the pharmaceutical barrage. “Do I have
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