March of Ideas 2026! Read More »
The bracket is set for our favorite sports tournament: March #$%^&**! (We didn’t use the legal name, fearing the heavily fortified legal team from that college organization) This year’s ideas are inspired by radio promotion and marketing’s best friend: Alliteration. The idea of being mad in March has created hundreds of content and sales opportunities.
The Three Words That Should Make Every Marketer Pause Read More »
What a congressional hearing reveals about the tension between personality and institutional identity. “Effective in your name recognition.” The line became a drop-the-mic moment, sparking my immediate curiosity about the balance between personal and brand promotion. The quote was Senator John Kennedy’s response to DHS Secretary Kristi Noem during a March 3rd congressional hearing. In
“It’s cold and raining. Just wear a coat, Mr. President-elect,” likely said by someone on William Henry Harrison’s inauguration team. The weather was cold and wet in Washington, D.C. for the inauguration of the ninth president of the U.S. on March 4, 1841. Harrison, a decorated military general, was a political professional. He served as
Brands And Radio Can Learn From Bad Bunny’s Super Bowl LX Halftime Storytelling Read More »
Bad Bunny’s Super Bowl LX performance wasn’t just entertainment for the more than 128 million people watching. It was an example of how to tell a story without relying on language. My professional background includes working with a few Spanish-language-themed brands, but I don’t speak Spanish. However, I understood most of the performance’s storyline based
Your Brand Doesn’t Need a Resolution. It Needs Renewal. Read More »
Quitter’s Day exposes the hidden habits that weaken your message and the discipline that renews it. Here we go again. Quitter’s Day was another reminder of how our goals and intentions failed within the first two weeks. I’m not referring to our personal goals. The self-control resolution is up to you. I’m talking about quitting
Harrell Media Group Announces Continued Use of Arial Font Following Exhaustive Review Read More »
**FOR IMMEDIATE RELEASE** *Nashville firm opts for readability over nostalgia in wake of State Department’s Times New Roman pivot* NASHVILLE, TN – December 12, 2025 – While the U.S. State Department spent this week announcing its groundbreaking return to the Times New Roman font, Harrell Media Group conducted an exhaustive 47-second review of its current
Shutdown? The Story Changed, But The Hunger Didn’t. Radio’s Response and Opportunity. Read More »
Our eyes and ears were fed daily news updates about food-insecure Americans. When the leaders decided it was time to stop the debate, the government reopened, and the food benefits returned. But the news cycle found a new shiny object to grab the headlines. The story changed, but the hunger didn’t. Okay, that’s a catchy
Holiday Celebration Opportunities? It’s Not New. It’s Human. Read More »
Long ago, in a not-so-far-away land, holidays and special days were honored in print, on the air, and in person. We called this time pre-Internet. To anyone born in the 21st Century, it sounds like a time before indoor plumbing. The media honored Veterans Day, July 4th, Thanksgiving, and Christmas Day. Newspapers, magazines, radio, television,
FM Is Leaving The Dashboard. No Worries. AI Needs Us. Read More »
It’s a Sunday in the future. More specific, the Fall of 2026. We have left our favorite brunch place, First Watch, where I’ve ordered the same entree nearly every time I’ve been since 2021. My instinct when returning to the car is to turn on the radio and listen to football. The Tennessee Titans have
What If The Ratings Disappeared? Read More »
The big story at the end of last week raised interest from the audience acquisition and retention community. Cumulus Media is taking Nielsen to federal court, claiming the ratings giant has been using its grip on radio audience data to squeeze out competitors and jack up prices. This post isn’t about the lawsuit. This is
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