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Branding

Discover the Key Branding Lessons from Casey Kasem’s American Top 40

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Memorial Day Weekend felt like Groundhog Day. My annual cleaning of the garage. The thought process goes like this: “Let’s move stuff from one side of the garage to the other side of the garage. Maybe we’ll go to the Goodwill donation center and my junk will become someone else’s treasure.” A new segment was

concert, crowd, hands

Taylor Swift’s Sunday School Lessons: Management, Service, and Branding

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Pop/Country music icon Taylor Swift preached to the masses in Nashville on May 7th. She broke attendance records at Nissan Stadium by performing for crowds of more than 70,000 people on the first two nights. The third night’s attendance was a mere 67,000. Sarcasm intended. But the third night is the one everyone is talking

cute, questions, pet

Who is Paying Attention? The Little Things Create Impressions

Who is Paying Attention? The Little Things Create Impressions Read More »

The leaking of classified documents is fascinating. Hang on, this isn’t a political opinion piece. It’s a post about your brand’s website. The U.S. Intelligence community discovered the vulnerability in early April. When I realized the documents had been out there a while, I thought, “Who is paying attention?” I know these documents were on

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