Embrace the Cicada Invasion: Buzz-Worthy Marketing Ideas to Make Your Brand Sing! Read More »
The Cicada invasion of 2024 is brooding. See what I did there? These noisy little creatures struggle for 13 to 17 years to make themselves seen and heard. Let’s celebrate the Cicadas and their buzz-worthy ideas for our brands by taking advantage of the arrival of Broods XIX and XIII. Radio loves these moments Tastes
She wanted to go to her friend’s house for the Taylor Swift listening party at Midnight. The flight from Colorado landed a few minutes early and she sent a message to the Uber driver letting him know of her arrival because she had a Rideshare reservation. Everything was flowing according to her plan as she
My dinner party with John Mayer was one I’ll never forget. I’ll never forget it because the party is all in my head. I’ve never met John Mayer, but I’ve played a lot of his records on my radio stations since his first single, “No Such Thing,” in 2001. I consider myself a fan of
The weeks around the holidays haven’t produced memorable rideshare experiences. Until he said, “My ex-fiancé and I put the cat down Christmas Eve.” Suddenly, I had an opening to pursue the conversation. I have my theories about the lull in client conversations. Tourist season slowed down and I had more local riders. They weren’t on
Thankful Uber Clients: Stories from the Road Read More »
“You’re going to hear me say something you weren’t expecting to come out of my mouth,” I said to the Circle K clerk. She looked up from the cash register with a blank but curious expression. She said, “Okay.” Then I said, “The women’s restroom toilet is clogged.” There was an eye roll and a
From Rideshare to Reflection: Unpacking Life Lessons from a Conversation with an Ex-Con Read More »
“Do you mind if I sit up front?” he asked. I replied with my standard line, “You can sit anywhere you like as long as you pay.” It’s my Rideshare Dad Joke response, and it got a chuckle from this 6′ 4″ 275lb beast of a tattooed human. I helped him load his Walmart bags
Three Rideshare clients were attending the same conference. I know this sounds like the setup for one of those classic “bar” jokes, but they made the cut for my listen-and-learn group this week. They reminded me of the power of needed differences in our teams. The convention, PRSA ICON, is a gathering of the Public
Last night’s rideshare client looked demon-possessed as her mother and a bar patron helped the young woman stagger into my car. I handed them a barf bag and turned down the thermostat a few degrees. Within five minutes, the daughter was trying to hit her mother while slurring and yelling hurtful comments about the woman
Your Brand as a Viagra Commercial Read More »
Scanning radio stations while driving an automobile is one of my favorite past and present times. Recently, I heard a pharmaceutical commercial on one of the stations. The creative is well done, especially on TV, but the subconscious effect is real. At some point, we feel beaten up by the pharmaceutical barrage. “Do I have
A Memorable Encounter: Doughnuts, Threads, and Radio Branding Read More »
I drove past a Krispy Kreme Doughnuts store this week. After U-turning my car like Starsky & Hutch, I went in to treat myself. The workers seemed surprised to see me eating in the store. Their look was something like, Uh, that’s what the drive-thru is for so you can sit in a line, eat
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