“You’re going to hear me say something you weren’t expecting to come out of my mouth,” I said to the Circle K clerk. She looked up from the cash register with a blank but curious expression. She said, “Okay.” Then I said, “The women’s restroom toilet is clogged.” There was an eye roll and a […]
Thankful Uber Clients: Stories from the Road Read More »
“Do you mind if I sit up front?” he asked. I replied with my standard line, “You can sit anywhere you like as long as you pay.” It’s my Rideshare Dad Joke response, and it got a chuckle from this 6′ 4″ 275lb beast of a tattooed human. I helped him load his Walmart bags
From Rideshare to Reflection: Unpacking Life Lessons from a Conversation with an Ex-Con Read More »
Three Rideshare clients were attending the same conference. I know this sounds like the setup for one of those classic “bar” jokes, but they made the cut for my listen-and-learn group this week. They reminded me of the power of needed differences in our teams. The convention, PRSA ICON, is a gathering of the Public
Scanning radio stations while driving an automobile is one of my favorite past and present times. Recently, I heard a pharmaceutical commercial on one of the stations. The creative is well done, especially on TV, but the subconscious effect is real. At some point, we feel beat up by the pharmaceutical barrage. “Do I have
Your Brand as a Viagra Commercial Read More »
I drove past a Krispy Kreme Doughnuts store this week. After U-turning my car like Starsky & Hutch, I went in to treat myself. The workers seemed surprised to see me eating in the store. Their look was something like, Uh, that’s what the drive-thru is for so you can sit in a line, eat
A Memorable Encounter: Doughnuts, Threads, and Radio Branding Read More »
Before you get irritated or excited, this isn’t a political opinion piece. I’m using a current events story to make a point. Yes, I realize it’s like the person who says, “I’m not trying to tell you what to do…”, and then they proceed to tell you what to do. Election Night 2020. We had
When Trump Isn’t the Headline: Does Your Brand Have An Identity? Read More »
Memorial Day Weekend felt like Groundhog Day. My annual cleaning of the garage. The thought process goes like this: “Let’s move stuff from one side of the garage to the other side of the garage. Maybe we’ll go to the Goodwill donation center and my junk will become someone else’s treasure.” A new segment was
Discover the Key Branding Lessons from Casey Kasem’s American Top 40 Read More »
Pop/Country music icon Taylor Swift preached to the masses in Nashville on May 7th. She broke attendance records at Nissan Stadium by performing for crowds of more than 70,000 people on the first two nights. The third night attendance was a mere 67,000. Sarcasm intended. But the third night is the one everyone is talking
Taylor Swift’s Sunday School Lessons: Management, Service, and Branding Read More »
The leaking of classified documents is fascinating. Hang on, this isn’t a political opinion piece. It’s a post about your brand’s website. The U.S. Intelligence community discovered the vulnerability in early April. When I realized the documents had been out there a while I thought, “Who is paying attention?” I know these documents were on
Who is Paying Attention? The Little Things Create Impressions Read More »
AI is taking over the world. This artist refused to let the invasion of Artificial Intelligence corrupt our family tradition of decorating the Easter Bunny cakes. When I looked at the naked cake, Sponge Bob Square Pants was the first thing to pop into my brain. The five other kids at the table made a
AI is Taking Over the World: How One Artist Resisted the Invasion Read More »
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