Thankful Uber Clients: Stories from the Road Read More »
“You’re going to hear me say something you weren’t expecting to come out of my mouth,” I said to the Circle K clerk. She looked up from the cash register with a blank but curious expression. She said, “Okay.” Then I said, “The women’s restroom toilet is clogged.” There was an eye roll and a
From Rideshare to Reflection: Unpacking Life Lessons from a Conversation with an Ex-Con Read More »
“Do you mind if I sit up front?” he asked. I replied with my standard line, “You can sit anywhere you like as long as you pay.” It’s my Rideshare Dad Joke response, and it got a chuckle from this 6′ 4″ 275lb beast of a tattooed human. I helped him load his Walmart bags
Three Rideshare clients were attending the same conference. I know this sounds like the setup for one of those classic “bar” jokes, but they made the cut for my listen-and-learn group this week. They reminded me of the power of needed differences in our teams. The convention, PRSA ICON, is a gathering of the Public
Sail on Sailor: Lessons Learned from Parenting Through Change Read More »
Two of our career moves happened the summer before the senior year of high school for two of our children. You just had an emotional reaction to that sentence. We were courageous parents mixed with a portion of disciplined risky behavior. Aside from providing the girls with a path to success for the transitional year,
Last night’s rideshare client looked demon-possessed as her mother and a bar patron helped the young woman stagger into my car. I handed them a barf bag and turned down the thermostat a few degrees. Within five minutes, the daughter was trying to hit her mother while slurring and yelling hurtful comments about the woman
Your Brand as a Viagra Commercial Read More »
Scanning radio stations while driving an automobile is one of my favorite past and present times. Recently, I heard a pharmaceutical commercial on one of the stations. The creative is well done, especially on TV, but the subconscious effect is real. At some point, we feel beaten up by the pharmaceutical barrage. “Do I have
A Memorable Encounter: Doughnuts, Threads, and Radio Branding Read More »
I drove past a Krispy Kreme Doughnuts store this week. After U-turning my car like Starsky & Hutch, I went in to treat myself. The workers seemed surprised to see me eating in the store. Their look was something like, Uh, that’s what the drive-thru is for so you can sit in a line, eat
When Trump Isn’t the Headline: Does Your Brand Have An Identity? Read More »
Before you get irritated or excited, this isn’t a political opinion piece. I’m using a current events story to make a point. Yes, I realize it’s like the person who says, “I’m not trying to tell you what to do…”, and then they proceed to tell you what to do. Election Night 2020. We had
Discover the Key Branding Lessons from Casey Kasem’s American Top 40 Read More »
Memorial Day Weekend felt like Groundhog Day. My annual cleaning of the garage. The thought process goes like this: “Let’s move stuff from one side of the garage to the other side of the garage. Maybe we’ll go to the Goodwill donation center and my junk will become someone else’s treasure.” A new segment was
Taylor Swift’s Sunday School Lessons: Management, Service, and Branding Read More »
Pop/Country music icon Taylor Swift preached to the masses in Nashville on May 7th. She broke attendance records at Nissan Stadium by performing for crowds of more than 70,000 people on the first two nights. The third night’s attendance was a mere 67,000. Sarcasm intended. But the third night is the one everyone is talking
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