Brand and Slogan Recall: Lessons from a Rideshare Client Read More »
Natalie got in the car and quickly engaged with a recap of her travels from Denver to Nashville. She was a talker. By the time we finished our 31-minute ride in Nashville rush hour traffic, she reminded me why brand and slogan recall need reinforcement in the world of noise. Rideshare Management (yeah, I made
Broadcast Industry Layoffs: What Now for Politics, Football, and Radio? Read More »
First, it was the election. If your side won, you said, “told ya.” Then, the Dallas Cowboys started the season with three wins and six losses. The fans are doing what they always do. Blame Jerry. There was another story getting the attention of the radio medium last week. The iHeartMedia layoffs. This isn’t new
Have You Talked To A Radio Listener or Follower Today? Read More »
There are three things you can count on at trade conferences. 1) Excessive calorie intake. 2) Excessive name forgetfulness. 3) Excessive information overload. I experienced all three recently at a conference for non-profit radio fundraising, and I’ll share lessons we can apply to the brand and programming departments of commercial radio. The first two conference
Tom Kent’s Last Gift To Radio Read More »
Friday night in downtown Nashville. You don’t want to get stuck there unless you’re a tourist. I’m not. Taking road detours in congested cities was more empowering before Google and Apple Maps. Now we feel defeated when we look at the electronic map and know we’re not getting out of this mess for a while.
139: Lessons from D-Day’s Legacy and the Power of Repurposing in Business and Life Read More »
139. That number made me stop and look at the radio. Okay, it made me scrunch my brow, figuratively hold my finger on my AirPods, and think, “Did I hear that correctly?” I heard this number and its meaning when I listened to a replay of the Michael Smerconish show on the SiriusXM channel POTUS
Driving outside of my area of geographical knowledge, it was one of those rare moments when I didn’t know my location and I focused on the GPS graphics to move me to the destination. It’s a benefit of the Rideshare driving experience if you enjoy exploring unfamiliar places and different people. I’ll pick up a
Embrace the Cicada Invasion: Buzz-Worthy Marketing Ideas to Make Your Brand Sing! Read More »
The Cicada invasion of 2024 is brooding. See what I did there? These noisy little creatures struggle for 13 to 17 years to make themselves seen and heard. Let’s celebrate the Cicadas and their buzz-worthy ideas for our brands by taking advantage of the arrival of Broods XIX and XIII. Radio loves these moments Tastes
She wanted to go to her friend’s house for the Taylor Swift listening party at Midnight. The flight from Colorado landed a few minutes early and she sent a message to the Uber driver letting him know of her arrival because she had a Rideshare reservation. Everything was flowing according to her plan as she
My dinner party with John Mayer was one I’ll never forget. I’ll never forget it because the party is all in my head. I’ve never met John Mayer, but I’ve played a lot of his records on my radio stations since his first single, “No Such Thing,” in 2001. I consider myself a fan of
The weeks around the holidays haven’t produced memorable rideshare experiences. Until he said, “My ex-fiancé and I put the cat down Christmas Eve.” Suddenly, I had an opening to pursue the conversation. I have my theories about the lull in client conversations. Tourist season slowed down and I had more local riders. They weren’t on
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