There are three things you can count on at trade conferences. 1) Excessive calorie intake. 2) Excessive name forgetfulness. 3) Excessive information overload. I experienced all three recently at a conference for non-profit radio fundraising, and I’ll share lessons we can apply to the brand and programming departments of commercial radio. The first two conference […]
Have You Talked To A Radio Listener or Follower Today? Read More »
Friday night in downtown Nashville. You don’t want to get stuck there unless you’re a tourist. I’m not. Taking road detours in congested cities was more empowering before Google and Apple maps. Now we feel defeated when we look at the electronic map and know we’re not getting out of this mess for a while.
Tom Kent’s Last Gift To Radio Read More »
The Cicada invasion of 2024 is brooding. See what I did there? These noisy little creatures struggle for 13 to 17 years to make themselves seen and heard. Let’s celebrate the Cicadas and their buzz-worthy ideas for our brands by taking advantage of the arrival of Broods XIX and XIII. radio loves these moments tastes
Embrace the Cicada Invasion: Buzz-Worthy Marketing Ideas to Make Your Brand Sing! Read More »
My dinner party with John Mayer was one I’ll never forget. I’ll never forget it because the party is all in my head. I’ve never met John Mayer, but I’ve played a lot of his records on my radio stations since his first single, “No Such Thing,” in 2001. I consider myself a fan of
Scanning radio stations while driving an automobile is one of my favorite past and present times. Recently, I heard a pharmaceutical commercial on one of the stations. The creative is well done, especially on TV, but the subconscious effect is real. At some point, we feel beat up by the pharmaceutical barrage. “Do I have
Your Brand as a Viagra Commercial Read More »
Before you get irritated or excited, this isn’t a political opinion piece. I’m using a current events story to make a point. Yes, I realize it’s like the person who says, “I’m not trying to tell you what to do…”, and then they proceed to tell you what to do. Election Night 2020. We had
When Trump Isn’t the Headline: Does Your Brand Have An Identity? Read More »
Memorial Day Weekend felt like Groundhog Day. My annual cleaning of the garage. The thought process goes like this: “Let’s move stuff from one side of the garage to the other side of the garage. Maybe we’ll go to the Goodwill donation center and my junk will become someone else’s treasure.” A new segment was
Discover the Key Branding Lessons from Casey Kasem’s American Top 40 Read More »
Pop/Country music icon Taylor Swift preached to the masses in Nashville on May 7th. She broke attendance records at Nissan Stadium by performing for crowds of more than 70,000 people on the first two nights. The third night attendance was a mere 67,000. Sarcasm intended. But the third night is the one everyone is talking
Taylor Swift’s Sunday School Lessons: Management, Service, and Branding Read More »
The leaking of classified documents is fascinating. Hang on, this isn’t a political opinion piece. It’s a post about your brand’s website. The U.S. Intelligence community discovered the vulnerability in early April. When I realized the documents had been out there a while I thought, “Who is paying attention?” I know these documents were on
Who is Paying Attention? The Little Things Create Impressions Read More »
AI is taking over the world. This artist refused to let the invasion of Artificial Intelligence corrupt our family tradition of decorating the Easter Bunny cakes. When I looked at the naked cake, Sponge Bob Square Pants was the first thing to pop into my brain. The five other kids at the table made a
AI is Taking Over the World: How One Artist Resisted the Invasion Read More »
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