Cover Songs. Why Challenging Original Ideas Extends The Concept. Read More »
Waiting on an in-person purchase never makes us notice the passage of time in the smartphone era. As staff prepare and package our food or goods, we simply scroll through apps or check our email. Time is invisible in those moments until I hear people singing and lip-syncing behind the counter. A recent experience opened
The Coldplay Kiss Cam: We Couldn’t Look Away Read More »
If only they had kissed, then the world wouldn’t know this story. That statement creates more conversation and dozens of ‘what if?’ scenarios. Last week, when no one was looking except Grace Springer, we were introduced to one of the biggest viral moments this year. What can we learn from the Coldplay Kiss Cam drama
No Funding? Fine. We’ll Raise It Ourselves. Read More »
Friday afternoon followed the chaotic end-of-week cycle, and I needed a break from the office chair to reset my vision and bring some order to the final few hours. The short drive to the gas station and experience with the radio provided a ‘way-to-go’ moment as I listened to a brand quickly respond to a
Sunday StoryFinder: Gen Z’s Transparency Read More »
“I need to get something out of my car, and then I’ll be ready,” was the statement from Nick when I rolled down the window to see what my Rideshare client wanted to say before he opened the door. “No problem,” I replied. “I’ll pull over to your car.” The 28-minute drive to the airport reminded
One Big Beautiful Bit: A Radio Contest Creates Development Beyond The Obvious Benefits. Read More »
“The Declaration of Independence famously identifies three unalienable rights. Life, liberty, and blank,” asked radio syndicated host Bobby Bones. “The pursuit of happiness” was the energetic reaction from Mr. Bones’ co-host, Lunchbox. Obviously, his answer was correct. Was it so obvious, though? Other team members had answers like, “…and justice for all.” In keeping with
Christmas Music Strategy In July Read More »
Last week, I heard Barbara Bridges on Mix 92.9 WJXA Nashville giving away tickets for a Christmas show this December at the Ryman Auditorium. Planning for Holiday programming typically starts in February if your brand is the leading Christmas music radio station. Execution starts in July because the next five months will be the fastest
“No luggage today?” was my first question to the three men who got in the back of my car at Nashville International Airport. “No,” was the response from one of the men. Without backpacks or fanny packs, they were dressed in soccer shirts, shorts, and socks as we began our journey to GEODIS Park. I
Dark Roast All Day? This Week’s StoryFinder Moment: How We Promote Changes Read More »
Coffee shop drive-thru windows aren’t my preference. I don’t save time waiting for the high-maintenance customer’s order to slow the drive-thru assembly line process. My order is always the same: Dark Roast, no room. I order, then the barista turns around, pours the coffee, and we exchange smiles. I walk out the door and give
What’s Your Air Force One? Read More »
When the Pentagon accepted a Boeing 747 gifted by the government of Qatar to serve as Air Force One, my first thought wasn’t, “This is a violation of Article 2 and the Emoluments Clause.” Instead, the branding part of my brain started thinking about radio station promotional vehicles and street team presence. How are we
Your Brand Just Got Defunded. How Do You Respond? Read More »
Executive Orders from President Trump are becoming as common as the days of the week. In fact, those orders are more common than the days of the week. He signed a record 142 executive orders in the first 100 days of his current term. One of those lawful directives got the attention of the radio
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