Radio’s Shared Experience Advantage in the Age of AI Advertising Read More »
When a chain store can run different audio content in stores three miles apart, what does it mean for the medium that’s always been “everywhere”? It was only a few years ago that I saw the initials AI, and my brain immediately echoed, “Al,” like a short form of the name Albert. “That will be
The Power of the Clean Slate: Why Every Brand Needs an Opening Day Read More »
Opening Day. Those two words create mental pictures and transport the baseball fan to a place where memories occupy our bodies for a few seconds every March and early April. It’s the power of the clean slate, and the feeling isn’t limited to America’s pastime. We experience it during the bracket frenzy of March Madness
March of Ideas 2026! Read More »
The bracket is set for our favorite sports tournament: March #$%^&**! (We didn’t use the legal name, fearing the heavily fortified legal team from that college organization) This year’s ideas are inspired by radio promotion and marketing’s best friend: Alliteration. The idea of being mad in March has created hundreds of content and sales opportunities.
The Three Words That Should Make Every Marketer Pause Read More »
What a congressional hearing reveals about the tension between personality and institutional identity. “Effective in your name recognition.” The line became a drop-the-mic moment, sparking my immediate curiosity about the balance between personal and brand promotion. The quote was Senator John Kennedy’s response to DHS Secretary Kristi Noem during a March 3rd congressional hearing. In
“It’s cold and raining. Just wear a coat, Mr. President-elect,” likely said by someone on William Henry Harrison’s inauguration team. The weather was cold and wet in Washington, D.C. for the inauguration of the ninth president of the U.S. on March 4, 1841. Harrison, a decorated military general, was a political professional. He served as
Brands And Radio Can Learn From Bad Bunny’s Super Bowl LX Halftime Storytelling Read More »
Bad Bunny’s Super Bowl LX performance wasn’t just entertainment for the more than 128 million people watching. It was an example of how to tell a story without relying on language. My professional background includes working with a few Spanish-language-themed brands, but I don’t speak Spanish. However, I understood most of the performance’s storyline based
Your Brand Doesn’t Need a Resolution. It Needs Renewal. Read More »
Quitter’s Day exposes the hidden habits that weaken your message and the discipline that renews it. Here we go again. Quitter’s Day was another reminder of how our goals and intentions failed within the first two weeks. I’m not referring to our personal goals. The self-control resolution is up to you. I’m talking about quitting
“Well, my stalker found me again.” I knew Lizzie’s introductory statement would be the #1 StoryFinder line-of-the-week as the rideshare client got in the backseat of my car for her short ride from one Waffle House to another. “Well, I need to hear all the details,” I said enthusiastically with a kind smile. You see,
Harrell Media Group Announces Continued Use of Arial Font Following Exhaustive Review Read More »
**FOR IMMEDIATE RELEASE** *Nashville firm opts for readability over nostalgia in wake of State Department’s Times New Roman pivot* NASHVILLE, TN – December 12, 2025 – While the U.S. State Department spent this week announcing its groundbreaking return to the Times New Roman font, Harrell Media Group conducted an exhaustive 47-second review of its current
StoryFinder: The Thanksgiving Edition Read More »
Grandpa is gearing up for fatherhood again with his much younger wife. A construction worker opting for anger management over jail time. A woman questioning why it took so long to realize the marriage was over. How many kids did you have at age 32? These and other stories are in the Thanksgiving Edition of
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