Last week, I heard Barbara Bridges on Mix 92.9 WJXA Nashville giving away tickets for a Christmas show this December at the Ryman Auditorium. Planning for Holiday programming typically starts in February if your brand is the leading Christmas music radio station. Execution starts in July because the next five months will be the fastest […]
Christmas Music Strategy In July Read More »
“No luggage today?” was my first question to the three men who got in the back of my car at Nashville International Airport. “No,” was the response from one of the men. Without backpacks or fanny packs, they were dressed in soccer shirts, shorts, and socks as we began our journey to GEODIS Park. I
Coffee shop drive-thru windows aren’t my preference. I don’t save time waiting for the high-maintenance customer’s order to slow the drive-thru assembly line process. My order is always the same: Dark Roast, no room. I order, then the barista turns around, pours the coffee, and we exchange smiles. I walk out the door and give
Dark Roast All Day? This Week’s Story Finder Moment: How We Promote Changes Read More »
Executive Orders from President Trump are becoming as common as the days of the week. In fact, those orders are more common than the days of the week. He signed a record 142 executive orders in the first 100 days of his current term. One of those lawful directives got the attention of the radio
Your Brand Just Got Defunded. How Do You Respond? Read More »
The Mid-South got hammered with severe storms last week. Tornado Warnings in the middle of the night woke us from our deep sleep, and we wondered for about three seconds where we were and who set the alarm for 2 a.m. Well, it wasn’t an alarm, the radio, or a smart speaker. It was the
Music Monday & Talent Tuesday Read More »
“March Monetary or Monastery” is my favorite of the March of Ideas we incubated for March 2026.Yes, next year. Get started now. Clients will be more receptive to the idea while experiencing the tournament rather than waiting for your pitch in November. Reach out if you’d like to dribble through the details. Pardon the pun.
March of Ideas (see what I did there?) Read More »
We were finishing our late afternoon ToDo errands list. You know, return books to the library, pick up a chicken at Costco, and get a specific cat litter found only at Walmart. After entering the second sliding glass door, two people at a small kiosk greeted us. Tax time was my first thought. But when
Is Human Interaction The Future? Read More »
Shaving your head every day becomes more than a morning ritual. It’s part of your personal culture. People who perform this cosmetic artwork pay attention to changes in the artist’s tools and products. A change in packaging got me thinking about shaving away the unneeded noise in branding. I shave the head and face every
The Art of Shaving: Removing the Unnecessary Noise in Branding Read More »
First, it was the election. If your side won, you said, “told ya.” Then, the Dallas Cowboys started the season with three wins and six losses. The fans are doing what they always do. Blame Jerry. There was another story getting the attention of the radio medium last week. The iHeartMedia layoffs. This isn’t new
Broadcast Industry Layoffs: What Now for Politics, Football, and Radio? Read More »
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