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The Power of the Clean Slate: Why Every Brand Needs an Opening Day

By Ron Harrell / April 15, 2026

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Opening Day. Those two words create mental pictures and transport the baseball fan to a place where memories occupy our bodies for a few seconds every March and early April. It’s the power of the clean slate, and the feeling isn’t limited to America’s pastime. We experience it during the bracket frenzy of March Madness

No Funding? Fine. We’ll Raise It Ourselves.

Friday afternoon followed the chaotic end-of-week cycle, and I needed a break from the office chair to reset my vision and bring some order to the final few hours. The short drive to the gas station and experience with the radio provided a ‘way-to-go’ moment as I listened to a brand quickly respond to a