When Eight Seconds Isn’t a Crisis: How Disciplined Brands Stay In Character Under Pressure
“Never out of the game!” It’s the mantra of any team, organization or leader who pulled off a win in the last moments of the game of business, life or, in this example, football. But this isn’t about hope. It’s about identity discipline. The NFL’s Jacksonville Jaguars hosting the Philadelphia Eagles in London, England, was
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