ReFinding Your Story In A Metrics-Driven World




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ByLines: The Blogs
Holiday Celebration Opportunities? It’s Not New. It’s Human.
Long ago, in a not-so-far-away land, holidays and special days were honored in print, on the air,…
FM Is Leaving The Dashboard. No Worries. AI Needs Us.
It’s a Sunday in the future. More specific, the Fall of 2026. We have left our favorite…
What If The Ratings Disappeared?
The big story at the end of last week raised interest from the audience acquisition and retention…
Four Gen Z’ers on their way to a Lumineers Concert, and Taylor Swift on the radio
Rideshare and college class focus groups reminded me discovery still happens in real time, and why repetition…
Radio Was The Original On-Demand. We Just Forgot To Keep Telling The Story.
There’s a term I use in text or email that requires more explanation than it used to….
Leave The Game Early or Focus & Grind?
I gave up with ten minutes remaining. Time to walk the dog. This one is over. Let’s…
Winning Sounds Better
Opening weekend of college football. In a single Saturday, we’re suddenly younger and more hopeful than we’ve…
Old Timer Joins Talent Coaching Team
FOR IMMEDIATE RELEASEOld Timer Comes Out Of Animation, Joins Harrell Media Group Talent Coaching Team Nashville, TN…
Manage Monday: Jargon—The Native Tongue of Meetings
We take you live to the weekly Monday morning Strategic Huddle. “Good morning. It’s 9:00. If you…
Talent Tuesday: Annalisa Paints Pictures On 93XRT
The random Talent Tuesday listening experience was 93XRT (WXRT), Chicago. I opened the TuneIn app and saw…
Cover Songs. Why Challenging Original Ideas Extends The Concept.
Waiting on an in-person purchase never makes us notice the passage of time in the smartphone era….
The Coldplay Kiss Cam: We Couldn’t Look Away
If only they had kissed, then the world wouldn’t know this story. That statement creates more conversation…
No Funding? Fine. We’ll Raise It Ourselves.
Friday afternoon followed the chaotic end-of-week cycle, and I needed a break from the office chair to…
Sunday Story Finder: Gen Z’s Transparancy
“I need to get something out of my car, and then I’ll be ready,” was the statement…
One Big Beautiful Bit: A Radio Contest Creates Development Beyond The Obvious Benefits.
“The Declaration of Independence famously identifies three unalienable rights. Life, liberty, and blank,” asked radio syndicated host…
Christmas Music Strategy In July
Last week, I heard Barbara Bridges on Mix 92.9 WJXA Nashville giving away tickets for a Christmas…
Lost in Translation: Rideshare Soccer Fans Taught Me Messaging Clarity In This Week’s Story Finder
“No luggage today?” was my first question to the three men who got in the back of…
Humans Made The Difference. This Week’s Story Finder Heroes + Three Reasons Why They Matter.
When I finally got to my hotel room, 15 hours had passed since I started the day at…
Dark Roast All Day? This Week’s Story Finder Moment: How We Promote Changes
Coffee shop drive-thru windows aren’t my preference. I don’t save time waiting for the high-maintenance customer’s order…
What’s Your Air Force One?
When the Pentagon accepted a Boeing 747 gifted by the government of Qatar to serve as Air…
Your Brand Just Got Defunded. How Do You Respond?
Executive Orders from President Trump are becoming as common as the days of the week. In fact,…

The Harrell Story
Harrell Media Group is a Brand, Leadership, Talent coaching consultancy. We specialize in helping radio and audio brands find a marketable edge through our StoryFinder Method.




