The Art of Shaving: Removing the Unnecessary Noise in Branding
Shaving your head every day becomes more than a morning ritual. It’s part of your…
Your Brand as a Viagra Commercial
Scanning radio stations while driving an automobile is one of my favorite past and present…
A Memorable Encounter: Doughnuts, Threads, and Radio Branding
I drove past a Krispy Kreme Doughnuts store this week. After U-turning my car like…
Imaginary Dinner Parties: How John Mayer’s Music Sparked a Connection That Transcends Reality
My dinner party with John Mayer was one I’ll never forget. I’ll never forget it…
From Rideshare to Reflection: Unpacking Life Lessons from a Conversation with an Ex-Con
“Do you mind if I sit up front?” he asked. I replied with my standard…
I’m Reducing to Gain: A New Year’s Resolution Approach
Happy New Year. The greeting and statement of renewal, absolution, and betterment. We’re one-third of…
Tom Kent’s Last Gift To Radio
Friday night in downtown Nashville. You don’t want to get stuck there unless you’re a…
My Barrett Media Columns
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Sail on Sailor: Lessons Learned from Parenting Through Change
Two of our career moves happened the summer before the senior year of high school…
Who is Paying Attention? The Little Things Create Impressions
The cardinal on my deck with a query. The leaking of classified documents is fascinating….
AI is Taking Over the World: How One Artist Resisted the Invasion
AI is taking over the world. This artist refused to let the invasion of Artificial…
Silent Rides to Heartfelt Conversations: Reflecting on the Unforgettable Moments of Holiday Rideshare Journeys
The weeks around the holidays haven’t produced memorable rideshare experiences. Until he said, “My ex-fiance…
Brand and Slogan Recall: Lessons from a Rideshare Client
Natalie got in the car and quickly engaged with a recap of her travels from…
Rookie Rideshare to Midnight Magic at the Taylor Swift Listening Party. How One Mistake Led to a Lesson in Connection and In-Person Experiences
She wanted to go to her friend’s house for the Taylor Swift listening party at…
Our Signal of Strategy Protection
When Trump Isn’t the Headline: Does Your Brand Have An Identity?
Before you get irritated or excited, this isn’t a political opinion piece. I’m using a…
Taylor Swift’s Sunday School Lessons: Management, Service, and Branding
Pop/Country music icon Taylor Swift preached to the masses in Nashville on May 7th. She…
Navigating the PRSA ICON: Insights from Rideshare Conversations on Embracing Team Diversity
Three Rideshare clients were attending the same conference. I know this sounds like the setup…
Flexible Leadership Solutions: Fractional Manager Options Available To Broadcasters
Harrell Media Group Announces Fractional Manager Leadership Solutions Veteran radio strategist Ron Harrell expands Harrell…
Reflecting on 139: Lessons from D-Day’s Legacy and the Power of Repurposing in Business and Life
139. That number made me stop and look at the radio. Okay, it made me…
Have You Talked To A Radio Listener or Follower Today?
There are three things you can count on at trade conferences. 1) Excessive calorie intake….
Broadcast Industry Layoffs: What Now for Politics, Football, and Radio?
First, it was the election. If your side won, you said, “told ya.” Then, the…
Discover the Key Branding Lessons from Casey Kasem’s American Top 40
Memorial Day Weekend felt like Groundhog Day. My annual cleaning of the garage. The thought…
Embrace the Cicada Invasion: Buzz-Worthy Marketing Ideas to Make Your Brand Sing!
The Cicada invasion of 2024 is brooding. See what I did there? These noisy little…
From Tolerance to Celebration: A Rideshare Driver’s Insight on Recognizing the People in Our Lives
Driving outside of my area of geographical knowledge, it was one of those rare moments…
March of Ideas (see what I did there?)
“March Monetary or Monastery” is my favorite of the March of Ideas we incubated for…
The Highly Emotional Rideshare Experience and Managing Highly Emotional and Effective Talent
Last night’s rideshare client looked demon-possessed as her mother and a bar patron helped the…
Is Human Interaction The Future?
We were finishing our late afternoon ToDo errands list. You know, return books to the…
Competitors Never Forget The Loss. Ask Tom Brady.
The Tom Brady-as-a-broadcaster detractors made their voices known after Super Bowl LIX (59). The vocal…
No Trade War Here
Born in Canada, my music collection proudly includes Rush, Justin Bieber, The Tragically Hip, Shania…
Posters & Flyers created in Art Class!
Thankful Uber Clients: Stories from the Road
“You’re going to hear me say something you weren’t expecting to come out of my…
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Harrell Media Group is Nashville’s contemporary radio & talent coaching consultancy. We specialize in analyzing and guiding radio station strategy to find a marketable difference.
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