Reduce The Noise To Increase The Volume™
Finding Stories, Clarifying Brands, Filling Gaps



Find Your Story
You and your brand have a story. Likely, you have too many. Let’s work together and focus on the one story that defines your purpose and vision.
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Talent Tuesday: Annalisa Paints Pictures On 93XRT
The random Talent Tuesday listening experience was 93XRT (WXRT), Chicago. I opened the TuneIn app…
Cover Songs. Why Challenging Original Ideas Extends The Concept.
Waiting on an in-person purchase never makes us notice the passage of time in the…
The Coldplay Kiss Cam: We Couldn’t Look Away
If only they had kissed, then the world wouldn’t know this story. That statement creates…
No Funding? Fine. We’ll Raise It Ourselves.
Friday afternoon followed the chaotic end-of-week cycle, and I needed a break from the office…
Sunday Story Finder: Gen Z’s Transparancy
“I need to get something out of my car, and then I’ll be ready,” was…
One Big Beautiful Bit: A Radio Contest Creates Development Beyond The Obvious Benefits.
“The Declaration of Independence famously identifies three unalienable rights. Life, liberty, and blank,” asked radio…
Christmas Music Strategy In July
Last week, I heard Barbara Bridges on Mix 92.9 WJXA Nashville giving away tickets for…
Lost in Translation: Rideshare Soccer Fans Taught Me Messaging Clarity In This Week’s Story Finder
“No luggage today?” was my first question to the three men who got in the…
Humans Made The Difference. This Week’s Story Finder Heroes + Three Reasons Why They Matter.
When I finally got to my hotel room, 15 hours had passed since I started…
Dark Roast All Day? This Week’s Story Finder Moment: How We Promote Changes
Coffee shop drive-thru windows aren’t my preference. I don’t save time waiting for the high-maintenance…
What’s Your Air Force One?
When the Pentagon accepted a Boeing 747 gifted by the government of Qatar to serve…
Your Brand Just Got Defunded. How Do You Respond?
Executive Orders from President Trump are becoming as common as the days of the week….
Nihil Innovetur: A Latin Lesson About Innovation On The Radio
Nihil Innovetur. It’s the Latin phrase for Let nothing be changed. I didn’t take Latin…
The Best Image of The Masters Was One I Couldn’t See. Hear The Difference In This Week’s Talent Tuesday.
Golf is the best recreational sport for radio personalities. I’ve used that line on a…
Music Monday & Talent Tuesday
The Mid-South got hammered with severe storms last week. Tornado Warnings in the middle of…
Our Signal of Strategy Protection
March of Ideas (see what I did there?)
“March Monetary or Monastery” is my favorite of the March of Ideas we incubated for…
No Trade War Here
Born in Canada, my music collection proudly includes Rush, Justin Bieber, The Tragically Hip, Shania…
Current Events Memes!
Competitors Never Forget The Loss. Ask Tom Brady.
The Tom Brady-as-a-broadcaster detractors made their voices known after Super Bowl LIX (59). The vocal…
Is Human Interaction The Future?
We were finishing our late afternoon ToDo errands list. You know, return books to the…
I’m Reducing to Gain: A New Year’s Resolution Approach
Happy New Year. The greeting and statement of renewal, absolution, and betterment. We’re one-third of…
The Art of Shaving: Removing the Unnecessary Noise in Branding
Shaving your head every day becomes more than a morning ritual. It’s part of your…
Flexible Leadership Solutions: Fractional Manager Options Available To Broadcasters
Harrell Media Group Announces Fractional Manager Leadership Solutions Veteran radio strategist Ron Harrell expands Harrell…
Brand and Slogan Recall: Lessons from a Rideshare Client
Natalie got in the car and quickly engaged with a recap of her travels from…
Broadcast Industry Layoffs: What Now for Politics, Football, and Radio?
First, it was the election. If your side won, you said, “told ya.” Then, the…
A Smorgasbord Of Columns From This And Other Sites
ByLines Link
Have You Talked To A Radio Listener or Follower Today?
There are three things you can count on at trade conferences. 1) Excessive calorie intake….
Tom Kent’s Last Gift To Radio
Friday night in downtown Nashville. You don’t want to get stuck there unless you’re a…
139: Lessons from D-Day’s Legacy and the Power of Repurposing in Business and Life
139. That number made me stop and look at the radio. Okay, it made me…
From Tolerance to Celebration: A Rideshare Driver’s Insight on Recognizing the People in Our Lives
Driving outside of my area of geographical knowledge, it was one of those rare moments…
Embrace the Cicada Invasion: Buzz-Worthy Marketing Ideas to Make Your Brand Sing!
The Cicada invasion of 2024 is brooding. See what I did there? These noisy little…
Rookie Rideshare to Midnight Magic at the Taylor Swift Listening Party. How One Mistake Led to a Lesson in Connection and In-Person Experiences
She wanted to go to her friend’s house for the Taylor Swift listening party at…
Imaginary Dinner Parties: How John Mayer’s Music Sparked a Connection That Transcends Reality
My dinner party with John Mayer was one I’ll never forget. I’ll never forget it…
Silent Rides to Heartfelt Conversations: Reflecting on the Unforgettable Moments of Holiday Rideshare Journeys
The weeks around the holidays haven’t produced memorable rideshare experiences. Until he said, “My ex-fiance…
Thankful Uber Clients: Stories from the Road
“You’re going to hear me say something you weren’t expecting to come out of my…
From Rideshare to Reflection: Unpacking Life Lessons from a Conversation with an Ex-Con
“Do you mind if I sit up front?” he asked. I replied with my standard…
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The Harrell Story
Harrell Media Group is Nashville’s contemporary radio, talent, and artist coaching consultancy. We specialize in helping brands and talent find a marketable edge through our Story Finder method.
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