Our complicated, highly developed, in-depth, well-researched, and algorithmically boosted New Year’s message to our group is this:
Start.
May you meet your personal and professional goals and pursue your ideas with the courage to step out and start the process. Now, or 21 days from now. Just start.
The worst marketing campaign is the best idea we never executed. It’s one of my quotes from the experiences of the creative process. The idea was great, but budgets, management or the noise of the business stalled the implementation of the idea.
So what made it the worst? It’s because the strong, funny, emotional, fantastic promotional campaign never happened. The average idea became better because we did it. The good idea is vapor.
Starting gets harder these days because content overload and leadership demands hit us from every direction. It’s not a lack of discipline or motivation. It’s the delay. One more piece of noise invades our limited space and pushes our ideas and decisions back one more day — one more week — one more month.
By then, the moment slips away and the opportunity disappears
Speaking of lost. Words get lost. I can say start as if it’s that simple. It’s not. We deal with it, too.
That’s why our StoryFinder Method is a great place to, uh, start. Pun intended. As it says in the image, every day is a Resolution Day.
We’ll help you Reduce The Noise To Increase The Volume® in 2026.
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