Thankful Uber Clients: Stories from the Road
“You’re going to hear me say something you weren’t expecting to come out of my mouth,” I said to the […]
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From Rideshare to Reflection: Unpacking Life Lessons from a Conversation with an Ex-Con
“Do you mind if I sit up front?” he asked. I replied with my standard line, “You can sit anywhere
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Navigating the PRSA ICON: Insights from Rideshare Conversations on Embracing Team Diversity
Three Rideshare clients were attending the same conference. I know this sounds like the setup for one of those classic
Sail on Sailor: Lessons Learned from Parenting Through Change
Two of our career moves happened the summer before the senior year of high school for two of our children.
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The Highly Emotional Rideshare Experience and Managing Highly Emotional and Effective Talent
Last night’s rideshare client looked demon-possessed as her mother and a bar patron helped the young woman stagger into my
Your Brand as a Viagra Commercial
Scanning radio stations while driving an automobile is one of my favorite past and present times. Recently, I heard a
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A Memorable Encounter: Doughnuts, Threads, and Radio Branding
I drove past a Krispy Kreme Doughnuts store this week. After U-turning my car like Starsky & Hutch, I went
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When Trump Isn’t the Headline: Does Your Brand Have An Identity?
Before you get irritated or excited, this isn’t a political opinion piece. I’m using a current events story to make
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Discover the Key Branding Lessons from Casey Kasem’s American Top 40
Memorial Day Weekend felt like Groundhog Day. My annual cleaning of the garage. The thought process goes like this: “Let’s
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Taylor Swift’s Sunday School Lessons: Management, Service, and Branding
Pop/Country music icon Taylor Swift preached to the masses in Nashville on May 7th. She broke attendance records at Nissan
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